by Lisa Tome
According to Mayor Travis Marion, Rising Sun is at a crossroads.
Marion, in collaboration with former town commissioner Joe Shephard, created the town's new marketing campaign based on that pivotal point.
"We wanted to do something different, something new. We are at a crossroads from where we're going to where we've been," said Mayor Marion. "When we lift the moratorium (on water and sewer which has been in place for a dozen years) we will be looking for new residents and new businesses."
On Saturday, June 3, during Sunfest, the mayor, with support of the town board, the town administrator, and with assistance from Shephard, rolled out a marketing campaign "From the Crossroads of History."
"Rising Sun has a rich history and we want people to embrace that," he said. "I am looking forward to providing more services - another fast food place and another place to shop.
Part of the marketing campaign includes signs which will be brought out during
town special events. During those events, people will be encouraged to take their photos with the signs which read "From the Crossroads of History"..."your story", "my story", "our story", "his story", "her story". Mayor Marion said this campaign was modeled off of Elkton's "We are Elkton" initiative.
"Sunfest was the kickoff and many people embraced it," said the mayor. During Sunfest shirts with I Love Rising Sun including a Maryland flag logo sold very well. The town sold $1,200 worth of shirts the first day they were released. The shirts are available in sizes small to 2XL. Larger sizes have been ordered. They cost $20 and are on sale at town hall.
"When we did this, I said it was going to be a great thing or something that everybody didn't like. I think they like it," added Mayor Marion.