Most businesses don't put a new store too close to an existing one. Most grocers make sure all of their items are well within their sell-by dates.
Most aren't BB's, a name chosen by founder Ben Beiler.
The chain, which got its start in an outbuilding on Furnace Rd. in Bart Township in 1986, will open its fifth location on June 3.
The new location, in a former ACME Market near Oxford, is just 16 miles from its Quarryville location.
That's part of the site's attraction, said general manager Ray Marvin.
"We wanted to take some of the load off of Quarryville," he said. "That store is just slammed with customers."
In addition to taking some of the customers from the very southern part of Lancaster County, the Oxford store will also draw people from Chester County and neighboring New Castle County, Delaware, and Cecil County, Md.
The company has specialized in dented and damaged items as well as items that are past their sell-by dates.
"It's something that accounts for about one and five-eighths percent of the grocery market nationwide," Marvin said. "We get stuff that they've either made too much of, changed the packaging, it's out of date, or it has dents and scrapes."
The stores also sell frozen items and fresh produce. "We're not a full-service grocery, but we're close to that," Marvin said. "We keep it simple. We work at keeping it simple."
BB's took ownership of the old ACME on Baltimore Pike on September 5, 2018, and began converting the building.
"We gutted it completely. We took it back to the bare walls," Marvin said. "We've had our eyes on that building for a lot of years."
The building is about the same size as the company's store on Camargo Rd. That store opened in 1998 and was enlarged some years later. The company's other stores are in Schaefferstown, Newburg, and Morgantown.
The Oxford store will have about 50 employees when it opens. That number may increase, Marvin said.
The store will be open from 8 a.m. to 8 p.m., Monday through Friday and from 8 a.m. to 5 p.m. on Saturdays. It will be closed on Sundays.
The opening day will be celebrated in traditional BB's style. "We'll serve chocolate chip cookies and cold drinks," Marvin said. "We've been doing homemade chocolate chip cookies since we moved to Camargo Rd."